The Lake Theater and Cafe in Lake Oswego said they were forced to take down the movie because of the way they marketed the film.
“Well played Oregon theatre… WELL played!” one commented online.
- The ‘Melania’ documentary was pulled from an Oregon movie theater over jokes they made about the film.
- The theater revealed that Amazon informed them that they had an issue with their marquee messages.
- “Well played Oregon theatre… WELL played!” one commented online.
TheMelaniadocumentarywas pulled from anOregon movie theaterover jokes they made about the film
The Lake Theater and Cafe shared some cheeky promotional messages while screening the multimillion-dollar film.
Exterior view of a small theater with a marquee about a part-time cook and showing the movie Splitsville.
“Does Melania wear Prada ? Find out Friday,” read one message on the local theater’s marquee.
Another message referred to a quote attributed to The Art of War author Sun Tzu.
“To defeat your enemy, you must know them. Melania starts Friday,” the message said.
Melania film promotional poster featuring a woman in a black suit sitting on a modern white chair for theater release.
Shortly after the documentary hit theaters across the US on Friday, the Lake Theater and Cafe shared a message on Instagram, saying their marquee messages had left some people very upset.
Melania stepping off airplane stairs with Whole Foods logo, related to theater clap back and Melania documentary pull.
The theater mentioned that they received countless emails, voicemails, and online reviews asking them why they were playing “Melania here, or disdaining our disparaging of her.”
“Now that it’s prematurely over, the plug pulled on us not from public outcry (always listening, thank you) but by some corporate executive (fair enough, sorry AMZN, please don’t cancel my Prime), Jordan figured he’d …say something?” the message added.
“To defeat your enemy, you must know them. Melania starts Friday,” the marquee said at one point
Neon sign at Lake Theater and Cafe with a witty message referencing Melania and a start date on Friday.
“The studio was not happy and/or did not appreciate my take on marketing their film to our own public,” the manager told the outlet.
He had also written a blog post explaining his reasons for screening Melania in the theater, mainly because he thought it “would be funny.”
“Who wants a movie about Melania lol?” the theater’s manager said, finding it “weird” that the documentary even exists
“I mean, it just seems so weird that it even exists (who wants a movie about Melania lol?), and wouldn’t it then be exponentially weirder, to the point of being funny, to show it here, at your obviously anti-establishment, occasionally troublemaking, neighborhood cinema?” he wrote.
He insisted that showing the documentary wasn’t “necessarily supporting her, this administration, and this administration’s policies,” but a lot of people “don’t think this way,” he said.
“For me there was no dividing line between wanting to see it and showing it here,” he wrote.
Donald Trump and Melania Trump standing together at an event, related to Melania documentary and theater’s clap back.
Screenshot of a Facebook comment from Anthony Ventra criticizing Oregon as a depressing state with miserable people.
“Am I trying to get people to vote one way or another? Not really!” Jordan continued. “Am I hoping everyone commits to being open-minded, compassionate, and well-informed? Yeah, kinda!”
Jordan admitted that the marquee may have seemed “mean,” but his hope “always is to, though momentarily fanning flames, ultimately lower the temperature.”
After signing off, the manager ended the blog post with a screenshot of what appeared to be an email from a Trump family supporter.
“MAGA always wins over nasty rude people,” the message said.
The manager shared a screenshot from a person who appeared to be a MAGA supporter
Netizens had mixed opinions about the marquee messages, with one saying: “How childish of the theater.”
Another wrote, “I saw the Melania movie and it was good! If you’re trying to be inclusive, then keep your marquees silent.”
“THIS is my kind of patriotism !” one commented.
“Congratulations and thank you, Lake Theater and Cafe! Loved the marquee and that you didn’t have to suffer through low/no attendance at ‘Melanoma,’” said another.
“Only makes me love the place more,” said one fan of the local theater. “Favorite restaurant ever, and if anyone disagrees, well: There’s a lake right there for jumping in.”
“As a proud Oregonian, I’d drive the four hours to this theater to give them my business,” one commented online
Social media comment reacting with a thumbs-up emoji to a theater’s hilarious clap back after a controversial documentary pull.
Comment praising the theater’s marquee as perfect, using the phrase chef’s kiss in a social media post.
Social media comment joking about a movie’s ticket sales compared to Star Wars, highlighting theater’s funny clap back.
Screenshot of a social media comment by Michael Bankston reacting to a joke about the Melania documentary pull.
Comment by Jim Smith reading It was the best sales pitch yet for the movie with 2 likes on a light blue background.
Comment from Thom Iverson estimating the theater’s loss of at least one ticket sale after the documentary was pulled.
Screenshot of a social media comment discussing mixed feelings about a theater performance and seat availability.
Comment from Linda Corbett Pilcher praising the Melania documentary with a heart emoji and social media reactions shown.
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