Making a powerful and memorable PSA campaign is a hefty task. But is it really that hard not to make it sound like everyone in your state is high on meth? We are looking at you, South Dakota. Apparently, the state recently launched a campaign that aims to raise awareness of the meth epidemic, however, many people interpreted the campaign’s tagline “Meth. We are on it” as claiming that everyone in South Dakota is doing methamphetamine.

More info: Facebook | onmeth.com | youtube.com

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 1 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 2

The campaign was launched as Governor Kristi Noem’s initiative to battle the methamphetamine crisis in the state. However, soon after the campaign was launched, she had to start explaining the real message of the ads.

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 3

According to Noem, they decided to make this PSA a bit different. Instead of condemning the drug addiction, they aimed to bring the community together by encouraging people to help those who struggle with drug abuse.

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 4

So, the tagline “Meth. We are on it” means ‘we are on the case of meth’ rather than ‘we’re all doing it’.

The reactions to the campaign varied, with some finding the tagline hilarious to others saying it’s outright horrible. It doesn’t help that the campaign was ridiculously expensive. According to Argus Leader, it cost a staggering amount of $449,000.

Here’s how people reacted

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 5 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 6 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 7 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 8 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 9 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 10 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 11 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 12 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 13 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 14 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 15 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 16 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 17 South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 18

Anyone can write on Bored Panda. Start writing!

Follow Bored Panda on Google News!

Unlock an Enhanced Experience with Bored Panda Premium

Go ad-free, access unlimited content, and enjoy our sleek dark mode. Your favorite stories, uninterrupted.

South Dakota Spends $450k On An Antidrug Campaign Which Says That Everyone In The State Is On Meth - 19

No fees, cancel anytime

Owners Race Home After Cat’s Post-Surgery Behavior Caught On Pet Cam - 20 Olympian Makes Stunning Admission After Judge's Conspicuous Scores Ignite Cheating Accusations - 21

Olympian Makes Stunning Admission After Judge’s Conspicuous Scores Ignite Cheating Accusations

54 Times Dumb People Posted Cringeworthy Stuff Online And It Hurts To Read (New Pics) - 22

54 Times Dumb People Posted Cringeworthy Stuff Online And It Hurts To Read (New Pics)