A cheeky denim campaign starring Sydney Sweeney has spiraled into a bizarre controversy.
But netizens felt the DNA puns about her family had gone too far.
American Eagle’s latest campaign withSydney Sweeneyspiraled into a bizarre controversy
Sydney Sweeney posing in a white buttoned top at an event amid woke and ethnic cleansing controversy.
- Sydney Sweeney faced immense backlash after appearing in American Eagle’s latest advertisements.
- The campaign helped add around $400 million to the value of the company.
- But netizens claimed the campaign was a subtle way of celebrating whiteness.
- “Anyone else see that (not so) subliminal white supremacy (Nazi) propaganda American Eagle commercial that Sydney Sweeney did?” one commented online.
“Sydney Sweeney Has Great Jeans,” reads the tagline of American Eagle’s campaign.
One of the campaign videos featured the Euphoria star buttoning up her jeans and saying, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color… my genes are blue.”
Sydney Sweeney seated in denim outfit sparking woke scandal with new ad accused of praising ethnic cleansing controversy.
“My body’s composition is determined by my genes…” she said in another video.
“Hey, eyes up here,” she added, prompting the camera to focus on her face.
Netizens claimed the wordplay on “genes” and “jeans” was problematic, claiming it had the kind of tone used to glorify whiteness, thinness, and other traits touted as superior genes in certain cultures.
“Genes are passed down from parents to offspring … my genes are blue,” the actress said in one ad
Sydney Sweeney standing barefoot, wearing a denim jacket and jeans, posing confidently against a plain background.
It’s “modern day N*zi propaganda,” some said about the campaign.
“Anyone else see that (not so) subliminal white supremacy (N*zi) propaganda American Eagle commercial that Sydney Sweeney did? Literally hinting about blue eyes and “good jeans” (genes) it’s concerning. I always knew she was racist,” one claimed.
Some viewers claimed the campaign was celebrating whiteness and even called the actress “racist”
Sydney Sweeney sitting in a minimal room wearing jeans in an ad sparking woke scandal with ethnic cleansing accusations.
Screenshot of a tweet criticizing Sydney Sweeney ads linked to a woke scandal over ethnic cleansing praise.
Screenshot of Twitter posts discussing Sydney Sweeney ad controversy involving woke backlash and ethnic cleansing accusations.
Another wrote, “The Sydney Sweeney American Eagle ad campaign is just modern day N*zi propaganda. Like it’s wild how blatant it is. Things are weird right now, man.”
“She wasn’t kidding when she said she was broke. She will say yes to anything that gets her a check ,” one said.
Defenders claimed nobody would have cared if Rihanna orSofia Vergara made the same puns
Sydney Sweeney posing in butterfly patch jeans and a pink top, linked to woke scandal and ethnic cleansing controversy.
Tweet criticizing Sydney Sweeney and American Eagle over ad accused of praising ethnic cleansing sparks woke scandal.
Others defended the campaign.
“This is quite a reach. She has great genes because she’s attractive . Not white,” one argued. “If they got Rihanna or Sofia Vergara to say the same thing , no one would care.”
“So Sydney Sweeney is being compared to n*zis now because of a clever ad saying her genes are good like American Eagle jeans? You people are so miserable it’s actually sad,” commented another.
Screenshot of a tweet discussing Sydney Sweeney facing backlash over an ad linked to woke and ethnic cleansing controversy.
The latest American Eagle campaign led to company shares rising more than 10% before closing up 4.2% on July 24.
The Sydney-starring campaign helped add around $400 million to the value of the company.
The company’s shares rose more than 10% after the campaign was launched
Sydney Sweeney posing in denim outfit in a minimalistic room, linked to woke scandal and ethnic cleansing controversy.
Tweet about Sydney Sweeney sparking a woke scandal with an American Eagle ad accused of praising ethnic cleansing.
Chief Marketing Officer Craig Brommers said they targeted the back-to-school season, which he referred to as the Super Bowl for jeans sales.
While talking about joining hands with the White Lotus actress, he said , “ Sydney has shown that there’s not a red carpet , there’s not a premiere, there’s not a cultural event that she doesn’t stand out at, and we want our jeans to also play that role of being ok to dress down in a casual situation but also dress up on a more social occasion.”
View this post on Instagram A post shared by American Eagle (@americaneagle)
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