Gavin Casalegno ’s hot summer ad for Dunkin’ received hot backlash, with netizens accusing him of glorifying his bloodline.

The Summer I Turned Pretty star appeared in an ad to promote the chain’s newest Refresher drinks, the Golden Hour Refresher.

He praised his “genetics” and declared himself the “King of Summer.”

Gavin Casalegno’s hot summer ad forthe breakfast chainreceived hot backlash

Dunkin store exterior with two people sitting outside at a table amid controversy over genetics and woke outrage.

  • Gavin Casalegno called himself the “King of Summer” in the Dunkin’ commercial.
  • He faced backlash for praising his “genetics” while promoting the Golden Hour Refresher.
  • Netizens compared the ad to American Eagle’s recent controversial campaign featuring Sydney Sweeney.
  • “Why are ads so obsessed with genetics all of a sudden?” read one comment.
Dunkin store exterior with two people sitting outside at a table amid controversy over genetics and woke outrage. - 1

Netizens compared the ad to American Eagle’s recent controversial campaign that featured Sydney Sweeney. The apparel brand was accused of glorifying whiteness with its ads.

In the Dunkin’ commercial, 25-year-old Gavin was seen soaking up some sun and lounging by the side of a pool.

Dunkin’ and American Eagle were both slammed for their seemingly strange messaging about “genetics”

Young woman with long blonde hair wearing a denim jacket in an ad sparking woke outrage related to genetics debate.

Young woman with long blonde hair wearing a denim jacket in an ad sparking woke outrage related to genetics debate. - 2

“Look, I didn’t ask to be the king of summer, it just kinda happened,” he said. “This tan? Genetics.”

“I just got my color analysis back. Guess what? Golden summer, literally,” he proudly said with a Golden Hour Refresher in his hand.

Young man sitting by a pool wearing a white shirt and striped shorts, related to genetics and woke outrage discussion.

Young man sitting by a pool wearing a white shirt and striped shorts, related to genetics and woke outrage discussion. - 3

“Can’t help it—every time I drink a Dunkin’ Golden Hour Refresher, it’s like the sun just finds me,” he continued.

“So if sipping these refreshers makes me the king of summer? Guilty as charged.”

“It’s giving white is right, yeah, no,” read one comment online

Young man with blue eyes and wet hair smiling shirtless on grass, highlighting genetics in a casual outdoor setting.

Young man with blue eyes and wet hair smiling shirtless on grass, highlighting genetics in a casual outdoor setting. - 4

Social media users groaned and questioned why big brands seemed fixated on genetics all of a sudden.

“Why are ads so obsessed with genetics all of a sudden?” read the top TikTok comment on the ad.

Young man by pool holding drink with text celebrating genetics causing natural tan in an outdoor setting

Young man by pool holding drink with text celebrating genetics causing natural tan in an outdoor setting - 5

Comment expressing discomfort about an ad celebrating genetics, sparking discussion on woke outrage and American companies.

Comment expressing discomfort about an ad celebrating genetics, sparking discussion on woke outrage and American companies. - 6

“I’ll never have Dunkin’ Donuts again,” one said, while another agreed, “I’m boycotting Dunkin.”

On the other hand, another said with a series of applause emojis, “Yessss Dunkin!! We want to see more white, attractive people.”

TikTokers shared videos dissecting the Dunkin’ ad and criticizing theSummer I Turned Prettystar

Woman wearing AirPods with confused expression questioning Dunkin Donuts ad amid woke genetics controversy.

Woman wearing AirPods with confused expression questioning Dunkin Donuts ad amid woke genetics controversy. - 7

Comment on social media post discussing genetics and controversy over an ad sparking woke outrage.

Comment on social media post discussing genetics and controversy over an ad sparking woke outrage. - 8

“Dunkin you fumbled big time with this,” said another.

“Love this so much. Thank you for making the woke cry today. I will be drinking Dunkin’ now!!!” one said.

Several couldn’t help but compare the ad to American Eagle’s recent and most expensive campaign to date.

Young man relaxing by the pool with a drink, illustrating a scene related to genetics and woke outrage in an ad campaign.

Young man relaxing by the pool with a drink, illustrating a scene related to genetics and woke outrage in an ad campaign. - 9

Comment from user Abi expressing discomfort and saving money due to ad sparking woke outrage about genetics celebration.

Comment from user Abi expressing discomfort and saving money due to ad sparking woke outrage about genetics celebration. - 10

“ What in the Sydney Sweeney did I just watch?” one said.

Another asked, “Are AE and DD using the same agency or something?”

“He’s like the male Sydney Sweeney,” said another.

Comparisons were drawn between the controversial American Eagle campaign and theDunkin’commercial

@vital_media_marketing Like Dunkin you couldn’t hold off for terrible timing if it’s just a coincidence 😂☠️ #sydneysweeney #americaneagle #thesummeriturnedpretty #jerimiahfisher #gavincasalegno ♬ original sound – Angie- VM Marketing

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