In the age of social media, many businesses gain exposure from influencers . An agreement between an influencer and a restaurant owner usually goes something like this: the chef treats them with a good meal and a nice experience, and the influencer spreads the good word to their followers.
Some collaborations, however, can go spectacularly awry. Like this one between a San Francisco restaurant and a local influencer. Just a few days ago, foodie Karla (aka @itskarlabb) shared an emotional story about how the owner disrespected her due to her ‘low’ follower count. Karla’s post went viral and and the owner soon found out whether all publicity really is good publicity.
An influencer recently went viral after she shared her experience with a snobby San Francisco restaurant owner
Micro-influencer filming restaurant food with camera, smiling and sitting at table with burger, fries, and drink.
The woman left the restaurant in tears because she felt humiliated and disrespected
Text excerpt showing a micro-influencer describing feeling frazzled after leaving a restaurant collaboration crying.
Text from a micro-influencer describing a planned TikTok collaboration with a restaurant in Hayes Valley.
Text excerpt from a micro-influencer describing being disrespected by a restaurant in a collaboration meeting.
Text excerpt describing filming at a restaurant bar counter seat by a micro-influencer before customers arrive.
Text excerpt describing a micro-influencer filming in a small restaurant setup before being disrespected online.
Text excerpt showing someone overhearing a conversation about TikTok views and followers, reflecting micro-influencer disrespect at a restaurant.
Text excerpt detailing a micro-influencer describing a restaurant encounter before being disrespected online.
Text showing a conversation about a restaurant shaming a micro-influencer for having few followers and questioning their invitation.
Text describing an online shaming incident where a restaurant disrespects a micro-influencer, causing embarrassment and anger.
Man in a blue shirt with a measuring tape around his neck, representing a restaurant shamed online after disrespecting micro-influencer
Text excerpt showing a micro-influencer describing a tense encounter with a restaurant staff about their collaboration.
Text excerpt from a micro-influencer explaining knowledge of a restaurant menu and collaboration details.
Text excerpt showing a micro-influencer describing disrespect and miscommunication at a restaurant shamed online.
Text excerpt showing description of a micro-influencer’s experience with a restaurant disrespecting them by playing TikTok videos loudly.
Text excerpt explaining a micro-influencer being disrespected by a restaurant and critics online.
Text excerpt from a micro-influencer about feeling disrespected by a restaurant during a visit.
Text excerpt discussing a micro-influencer with 600,000 TikTok followers facing disrespect at a restaurant.
Text from micro-influencer describing feeling disrespected and crying after a restaurant collaboration fallout.
Text excerpt discussing a micro-influencer’s experience being disrespected by a restaurant owner during a collaboration.
Text excerpt showing a micro-influencer describing leaving a restaurant after feeling disrespected.
Text excerpt discussing an individual advocating for micro influencers in the Bay Area food scene.
Text on a white background stating the importance of respecting micro-influencers and supporting small businesses with passion.
Five days later, Karla’s video had over 20 million views
@itskarlabb its a long video and not something i would normally upload but i feel like i had to talk about this experience. i basically ran out of there but i wish i would’ve stood up for myself. if you are a micro influencer i know it’s easy to feel discouraged at times but don’t let anyone make you feel small or unimportant!! ♬ original sound – itskarlabb
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