Heidi Klum , the world’s most famous German supermodel , has never shied away from controversy.

  • German supermodel Heidi Klum talks about doing a lingerie ad with her daughter several years ago that drew much criticism at the time.
  • Addressing the negative comments, Klum says that she raised her kids to be comfortable with their bodies because that’s how she was raised.
  • Leni Klum, now 21, was the first of Klum’s four children to start modeling. Her son Henry, 19, recently signed with an agency as well.

Heidi Klum talks about why the lingerie adverts have never bothered her

Heidi Klum wearing a feathered outfit outdoors with red flowers and greenery in the background during a photoshoot session

Heidi Klum wearing a feathered outfit outdoors with red flowers and greenery in the background during a photoshoot session - 1

Heidi Klum and daughter Leni posing together at an event amid discussions on controversial lingerie photoshoots.

Heidi Klum and daughter Leni posing together at an event amid discussions on controversial lingerie photoshoots. - 2

Klum, now 52, sat down for a People Magazine cover story about her return to the franchise.

During the interview, Klum opened up about lingerie shoots with her daughter Leni, the first of which took place when Leni was 18.

Heidi Klum and daughter Leni posing in elegant lingerie for a controversial photoshoot sitting on the floor.

Heidi Klum and daughter Leni posing in elegant lingerie for a controversial photoshoot sitting on the floor. - 3

There have been four lingerie campaigns for the brand that have created backlash for the mother and daughter, according to various sources. The first was in October of 2022, the second was in May of 2023, and the third campaign for the brand was in the fall of 2024.

Each time, netizens expressed dismay over Klum allowing her daughter to model such revealing pieces.

Heidi Klum speaking in a green dress, addressing the controversial lingerie photoshoots with her daughter Leni.

Heidi Klum speaking in a green dress, addressing the controversial lingerie photoshoots with her daughter Leni. - 4

“A lot of people are like, ‘Oh, I don’t know about mom and daughter doing this together,’” she said in the interview. “But for us? I’m proud of my daughter. She’s fine with me like that.”

The article says Klum “shrugs off” people’s prudishness on social media: “I’ve always been very open with my body. When I’m suntanning in the backyard, I might not have a top on.”

Heidi Klum and daughter Leni in a lingerie photoshoot for Intimissimi, sparking conversation about their collaboration.

Heidi Klum and daughter Leni in a lingerie photoshoot for Intimissimi, sparking conversation about their collaboration. - 5

Comment by Cat Burgess Cimeot expressing confusion about the controversial lingerie photoshoots involving Heidi Klum and daughter Leni.

Comment by Cat Burgess Cimeot expressing confusion about the controversial lingerie photoshoots involving Heidi Klum and daughter Leni. - 6

Klum has explained in previous interviews that she grew up in a very “easy-going” family, where no one had a problem with “being n*ked in front of” each other.

In People , Klum said that the way she was raised and the way she parented her children have actually made them more confident in their bodies.

“I’m European … my kids don’t know me any other way and are probably more easygoing with their bodies because of it.”

Klum’s daughter says she wanted to start modeling at 13 but her mother forbade it

Heidi Klum and daughter Leni pose in matching lingerie for a controversial photoshoot addressing public reactions.

Heidi Klum and daughter Leni pose in matching lingerie for a controversial photoshoot addressing public reactions. - 7

Speaking with Glamour Germany in March, the 21-year-old said that it was in fact her mother who reigned in her early modeling aspirations.

Heidi Klum and daughter Leni in red lingerie and satin pajamas during a photoshoot for Intimissimi.

Heidi Klum and daughter Leni in red lingerie and satin pajamas during a photoshoot for Intimissimi. - 8

“At 13 I finally wanted to start modeling myself, but my mother slowed me down. I’m too young. Today I would say: she was right!” she told the publication.

Heidi Klum and her daughter Leni posing in lingerie for a photoshoot amid controversy and public attention.

Heidi Klum and her daughter Leni posing in lingerie for a photoshoot amid controversy and public attention. - 9

Comment by Mark Liu defending Heidi Klum’s controversial lingerie photoshoots with her daughter Leni as tasteful and age-appropriate.

Comment by Mark Liu defending Heidi Klum’s controversial lingerie photoshoots with her daughter Leni as tasteful and age-appropriate. - 10

“I always try to remember that no matter what you do, there will always be someone who doesn’t like it. You simply have no influence on this and must not focus too much on the negative,” she told the publication.

Klum’s oldest son, Henry, is also working on his modeling career

Heidi Klum and her daughter Leni posing in elegant lingerie for Intimissimi Italian lingerie campaign.

Heidi Klum and her daughter Leni posing in elegant lingerie for Intimissimi Italian lingerie campaign. - 11

Leni isn’t Klum’s only child to get into modeling . Her 19-year-old son, Henry, has just been signed with Next Management, according to a press release.

“I’ve grown up around fashion and entertainment, but stepping into this world myself is a whole new experience. I’m grateful to Next Management for this opportunity and excited to learn, grow, and find my own voice in the industry,” media quoted Henry as saying in an official release.

Heidi Klum speaking about controversial lingerie photoshoots with her daughter Leni, wearing a green top.

Heidi Klum speaking about controversial lingerie photoshoots with her daughter Leni, wearing a green top. - 12

Henry and his brother Johan, who is 18, and their sister Lou Sulola, who is 15, are all the biological children of Klum and her second husband, musician Seal.

Neither Johan nor Lou has expressed an interest in modeling .

Leni was fathered by Flavio Briatore, an Italian businessman. She was legally adopted by Seal and considers him her father.

Klum is now married to the guitarist of German rock band Tokio Hotel, Tom Kaulitz. The pair wed in 2019.

Her comeback to Project Runway is much anticipated. The first episode of Season 21 airs on July 31st on Freeform.

Netizens have mixed feelings about whether Klum’s body positivity is real

Heidi Klum speaking during an interview, addressing the controversial lingerie photoshoots with her daughter Leni.

Heidi Klum speaking during an interview, addressing the controversial lingerie photoshoots with her daughter Leni. - 13

Heidi Klum addressing controversy over lingerie photoshoots with her daughter Leni in a public statement.

Heidi Klum addressing controversy over lingerie photoshoots with her daughter Leni in a public statement. - 14

Comment by Shelley Dehority Sassano stating they are models in a social media discussion about Heidi Klum lingerie photoshoots with daughter Leni.

Comment by Shelley Dehority Sassano stating they are models in a social media discussion about Heidi Klum lingerie photoshoots with daughter Leni. - 15

Comment from Donte O’Connor reacting to Heidi Klum controversial lingerie photoshoots with her daughter Leni, emphasizing they are adults.

Comment from Donte O'Connor reacting to Heidi Klum controversial lingerie photoshoots with her daughter Leni, emphasizing they are adults. - 16

User comment by Erin Tricia expressing a critical opinion about an aging celebrity seeking attention and relevance.

User comment by Erin Tricia expressing a critical opinion about an aging celebrity seeking attention and relevance. - 17

Facebook comment by Melanie Lynn Grabauskas expressing support for Heidi Klum and her adult daughter Leni amid controversial lingerie photoshoot discussions.

Facebook comment by Melanie Lynn Grabauskas expressing support for Heidi Klum and her adult daughter Leni amid controversial lingerie photoshoot discussions. - 18

Comment discussing cultural differences in nudity and advertising with Heidi Klum and daughter Leni lingerie photoshoots context.

Comment discussing cultural differences in nudity and advertising with Heidi Klum and daughter Leni lingerie photoshoots context. - 19

Comment discussing Heidi Klum breaking silence on controversial lingerie photoshoots with her daughter Leni.

Comment discussing Heidi Klum breaking silence on controversial lingerie photoshoots with her daughter Leni. - 20

Commenter April Dawn Ramsey defends Heidi Klum’s controversial lingerie photoshoots with her daughter Leni as not offensive.

Commenter April Dawn Ramsey defends Heidi Klum's controversial lingerie photoshoots with her daughter Leni as not offensive. - 21

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