Companies need to put their money where their mouths are. If you advertise a product or a service, then you need to be able to provide it. Otherwise, you’ll end up pushing away customers who might otherwise be big fans of your brand. Luckily, there are people out there who have the courage to fight for what’s right.
Paralympian, world champion, and executive coach Stef Reid went viral on social media and the news for calling out athletic footwear and apparel giant Nike and other companies. These brands use amputee mannequins. However, they do not offer the ability to purchase just one running shoe. Read on for the full story. Bored Panda has reached out to Reid, and we’ll update the article as soon as we hear back from her.
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“Dear Nike, is it possible to buy just one shoe because I only have one foot?”
“Two friends recently sent me photos of mannequins in Nike stores with running blades. And I thought this was awesome. But then I asked the obvious question.”
“The answer was ‘no’. They offered a one time 10% discount, which I said was very kind, but next time I buy running shoes, I’m still only going to have one foot, so it’s not really a solution.”
“They upped it to 15%, which I declined, and they then promised to take the issue to their ‘higher ups’.”
“It’s been nine days, and I still haven’t heard from Nike. However, I did discover that other sports brands are also using blade runners to sell their shoes.”
“So I asked them if they sold shoes as singles. Again, the answer was ‘no’.”
“Now I love that companies are using amputee mannequins, but if you are going to use the image, you have to back it up in the way that you do business.”
You can watch the full viral video right over here
@runjumpstefreid I love that companies are using amputee mannequins. I lost part of my right leg in an accident when I was 16. I know how special it would have been as a new amputee to see a big sports brand using that image. But if you are going to use the image, you need to back it up in the way you do business. Of course companies want to brand themselves as inclusive. The problem is feel good marketing without the hard work. It has to be supported by changes in policies and procedures across your business. I’ve been contacted by three news outlets, so hopefully these questions are asked on a wider scale. In my experience, it’s rarely a case of intentional oversight. It’s just that no one has asked the question. #running #nike #bladerunner #amputee #inclusion #diversity #pov ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
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